COFFEE PRODUCTS
Single - Origin Varieties		Description	Flavor	Aroma	Balance	Body
Andes	Dark Roast	Extreme Height of Richness	Rich & Delicate	Fragrant, Rich & Smooth	Medium to High	Light
Cima	Med Roast	Connoisseurs Delight	Rich	Fragrant, Scent of Florals & Aromatics	Medium	Medium
Cuesta	Light Roast	Greatest Of The Great	Agri Sweet	Deep Scent of Aromatics	Medium	Medium to Light
Exotico	Med Roast	Special Espresso Blend	Robust	Scent of Moca & Aromatics	Low	Full
Exquisito	Med Roast	Clove	Rich	Fragrant, Scent of Florals & Aromatics	Medium	Medium
Exquisito	Med Roast	Cinnamon	Rich	Fragrant, Scent of Florals & Aromatics	Medium	Medium
Exquisito	Med Roast	Vanilla	Rich	Fragrant, Scent of Florals & Aromatics	Medium	Medium
Silvestre	Med Roast	Organically Grown & Certified By ECOCERT BIOTROPICO	Fragrant & Aromatic	Aromatics	Medium	Medium
Serranía	Med Roast	Decaffeinated (CO2 Natural Method)	Rich Caramel	Aromatics	Medium to High	Medium to Light
100% COLOMBIAN COFFEE
SAMPLE LABELS

Characteristics Explained:

Aroma is the first hint of how your coffee will taste. In fact, most of your sense of taste actually comes from your sense of smell - which is why coffee can taste so satisfying and sublime.

Acidity / Balance, in tasting terms, doesn't mean sour or bitter; it's a lively, tangy, palate-cleansing property, ranging from low to high. Think of the range from still water to sparkling water, and you'll get the idea.

Body is the weight or thickness of the beverage on your tongue. Body ranges from light to full.

Flavor is the all important melding of aroma, acidity / balance, and body that creates an overall impression. Ultimately, tasting is comparing and contrasting. Tasting only one coffee at a time does not create any context. But if you taste two or three coffees, you can compare them in terms of your personal preference, but also in terms of aroma, acidity / balance, body, and flavor. (A tip: When tasting more than one coffee, always taste lighter bodied coffees first and work up to fuller bodied coffees).

The Four Basics For Great Coffee: The recipe for a great cup of coffee Proportion, Grind, Water and Freshness. Understand and follow the guidelines for each of them, and you're on your way to brewing a great cup of coffee every time.

Proportion
Use the right proportion of coffee to water This is the most important step in making great coffee. For the most flavorful cup of coffee, our growers recommend two tablespoons of ground coffee (10 grams) for each six fluid ounces (180 milliliters) of water. If coffee brewed this way is too strong for your taste, you can add a little hot water to your cup of brewed coffee.

Grind
The shorter the brewing process, the finer the grind. Different brewing methods have different grind requirements, so grind your coffee for the brewing method you use. The amount of time the coffee and water spend together affects the flavor elements that end up in your cup of coffee, and the design of your coffee maker dictates how long the coffee and water sit in direct contact during the brewing process. For instance, coffee ground for an espresso machine should be very fine, in part because the brew cycle is only 19 to 22 seconds long. But for a coffee press, the coffee should be coarse ground, because the water and coffee are in direct contact for about four minutes.

Water
Use fresh, cold water heated to just off the boil A cup of coffee is 98 percent water. Therefore, the water you use to make coffee should taste clean, fresh, and free of impurities. Water heated to just off a boil (195° to 205° F or 90° to 96° C) is perfect for extracting the coffee's full range of flavors. Any cooler and the water can't adequately do the job. Automatic coffee makers heat the water for you. Make sure the one you use gets the water hot enough.

Freshness
Use freshly ground coffee Think of coffee as fresh produce. The enemies of coffee are oxygen, light, heat, and moisture. To keep coffee fresh, store it in an opaque, airtight container at room temperature. Storing coffee in the refrigerator or freezer for daily use can damage the coffee as warm, moist air condenses to the beans whenever the container is opened. For the best results, coffee should be ground just before brewing. Whole bean coffee stays fresh longer because there is less surface area exposed to oxygen. By grinding beans each time you brew, the freshness is preserved. Additionally, the person making the coffee will enjoy the freshness as the grinder releases the aromas inside the bean.